Since Bras for Cause began, proceeds raised have helped support the work of Oregon Cancer Foundation. The Foundation provides direct financial assistance to Lane County residents and all money raised stays in our community.

Assistance provided is for everyday essentials; gas cards to get to treatment, housing & utility bills, medication & even groceries.

We truly are neighbors helping neighbors.


In 2012, Shirley Lyons and daughter Toviana Jackson (former owners of Dandelions Flowers & Gifts) of Eugene were compelled to create a local event that would bring awareness to breast cancer, and fundraise for patients in treatment.  Personalizing a concept that is used across the nation, Bras for Cause was born.  People were invited to decorate a bra, put the creations on display and encourage community involvement through voting/donating for their favorites.


A wide range of creative talents have participated in Bras for Cause over the years; local businesses, teams, survivors, children, surgeons and construction workers.

This is a fantastic opportunity for office team-building, friendly competition, cultivating camaraderie & even art therapy. Bra entries are incredibly varied, from simple to elaborate, humorous to thought-provoking. Many entries are dedicated to those who cancer has taken from us, and those still fighting strong.


This event has continued to grow in popularity over the past decade. At the height of involvement, 85 bras were created in 2019. But, as with most things, quantity is not always the best measure. Just two years later, with all events still conducted online, we had the fewest bra entries to date with 18 raising nearly $40,000. 2022 was the most successful Bras for Cause campaign ever, with 38 entries generating $45,600 in bra votes!

We hope you will join Bras for Cause as a creator, promoter, sponsor, voter & donor this year, and in the future.

Thank You Sponsors

We would like to give a big shout out to the following sponsors for partnering with us in this community awareness and fundraising campaign benefitting local cancer patients. Each one of these groups understands the difficulty a cancer diagnosis brings to individuals and families and they’ve joined this campaign to help make a difference.

Thank you for your amazing support!